Wednesday, September 15, 2010

My Mark's Over

Thank you twitterverse for sending me on the most amazing make-over ever! A handful of Ottawa bloggers received invitations from High Road Communications to attend this Mark's Over event.

You may have noticed the new orange and grey colours of newly re-branded Mark's store (formerly known as Mark's Work Warehouse)? That's only the beginning. They have introduced some totally innovative products like Never Iron Shirts (you can leave them in the dryer ALL day long and they won't wrinkle), Hayes Perfect Fit underwear that leaves no panty lines, and T-Max insulated jackets and vests. I got to try on a hoodie with T-Max insulation, inside a deep cold simulator (essentially a walk in freezer that goes to -40 below!) The only parts of me that stayed warm were under the hoodie!

They have also introduced in-home shopping parties. As someone who loves home parties, I think this is a genius idea. I may just host one.


So back to the make-over. Today I spent the afternoon at Mark's shopping with my own personal stylist, having my hair and make up done, and then getting to show it all off in a photoshoot, all thanks to the wonderful people at the Mark's and High Road.

If you haven't yet been to a new Mark's store you need to go. And before you go, did you think it was a store just for men working in trades (hence the name) like I did? I admit I'd been in a few times with my husband and completely ignored the women's section, thinking it only had nursing scrubs or very casual clothing. Was I ever wrong.



Does this look like scrubs to you?

The dress I'm wearing has a stretchy skirt bottom, and a flirty, ruffly top. After a year of wearing yoga pants and jeans, it felt amazing to be dressed up! Chris, the stylist added the necklace and bracelet, and picked out my shoes and handbag. It felt a bit like I was on What not to Wear. I also got some of their Perfect Fit underwear seamless undies, and it really is true. No panty lines! No wedgy!

I added a sweater to tone the dress down a bit. How does this look, sweater on for teaching, sweater off for a night out on the town (um, in my dreams?)



After we picked out my outfit, I got my hair styled and make up done, then it was on to a photo shoot! I laughed, I jumped, I smiled, I posed. It was an amazing ego boost and I so needed it.

Wasn't this the most genius marketing campaign ever? Someone definitely did their homework on this one.

Thanks Mark's!

7 comments:

Kari Stachon said...

Love it! You totally deserved and look fabulous! In fact, I'm super jealous...when will I stop wearing yoga pants?

coffee with julie said...

That dress looks fantastic (just like you)! I was totally impressed with all the style they've injected into their line of women's clothes!

Julie said...

awesome! you look gorgeous. i need to get me over to mark's!

ShannonL said...

Very cute! I definitely didn't know that they sold dresses! Looks like a lot of fun! :-)

Lara said...

You look fabulous and I'm glad you had a great time! :)

shona said...

This is totally genius marketing! You post your gorgeous pictures and make us all want to go shop!

Capital Mom said...

You look great!